Keep this annual promotions calendar when considering and forecasting your promotional messages. It is by no means is this list exhaustive…in fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you’re an author or editorial-related service or American Heart Month in February, if you sell health-related services or products.
People in north-America have been conditioned to spend extra money or participate in activities outside of regular routines. Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you’re simply positioning your product or service as the perfect gift or solution for the celebrated event. Understanding what this triggers are and when they occur will help you boost your overall sales, and help you business maximize its revenue potential every month of the year.
Remember…you can never be too early in preparing your marketing campaigns. For example, in order for the typical small business owner to prepare for a Valentine’s Day direct mail campaign, you’ll need to get most of your materials printed and ready to go by the third week in January and at the post office for mailing by the last week in January.
As a general rule, plan your marketing at least 2 months in advance. Obviously, the more involved the campaign, the more lead time. While some traditional forms of marketing like newspaper advertising, radio spots and direct mail campaigns may be appropriate…if you are not using the WWW and social media as part of your marketing efforts you are missing a massive audience (and probably spending to much $$$ too!)
In Campbell River, contact Lawrence Lewis and eZABU.com for a great WWW and social media marketing solution for your business (call 250-203-3787).
Your promotional angle is the key to standing out from your competition…fin your unique selling proposition. People are going to buy gifts at Christmas, without a doubt. But what makes your service or product so interesting, that shoppers should hand over their money to you instead of the myriad of other stores? Find a creative answer, and you’ll grow your business.
Here is your quick-check annual promotions calendar – don’t forget to customize it for your business and industry niche.
JANUARY
- New Year’s Day, and the proceeding two weeks — Launch your marketing messages the last week of December.
- Martin Luther King, Jr. Day — Although not a big gift-giving time, this is a great time to spread a non-profit message.
FEBRUARY
- Valentine’s Day — Launch your marketing messages the last week in January.
MARCH
- St. Patrick’s Day
APRIL
- April Fools Day
- Daylight Savings Begins
- Good Friday and Easter Monday (long weekend)
- Secretaries Day
MAY
- Mother’s Day — Launch your marketing messages approximately 3 weeks before.
- Victoria Day
JUNE
- Father’s Day — Launch your marketing messages approximately 3 weeks before.
- Graduation — Launch your marketing messages approximately 3 weeks before.
- National Aboriginal Day
JULY
- Canada Day
- Start of Summer
AUGUST
- Dog days of summer
- BC Day or Civic Holiday
- Back to School — Launch your marketing messages approximately 3 weeks before
SEPTEMBER
- Back to School continued
- Labor Day
OCTOBER
- Halloween
- Thanksgiving
- Holiday preparation should be 1/4 completed, seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November.
- Daylight Savings Ends
NOVEMBER
- Your Holiday advertising is in full swing
- Memorial Day
DECEMBER
- Christmas Day (You should 3-6 weeks in to your holiday marketing message by this date!)
- Boxing Day
- Hanukkah
- New Year’s Eve — Launch New Year’s message late the second week in December.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
What is Lead Generation? Lead generation is identifying potential customers that are interested in your product or service. Instead of using outbound telemarketing or expensive advertisements, the goal of lead generation is for customers to contact you to inquire about buying your products. Instead of manning a trade show booth or using other expensive traditional methods, you can have leads generated and sent to you using the eZABU Networks.
How Does eZABU Lead Generation Work? eZABU is Campbell River’s first true online business and community network. The eZABU network is a collection of local community members and businesses that connect with each other across various social media like Facebook, Twitter, Flickr, YouTube and Blogs. These connections allow instant sharing and promotion of their online content with each other, and who ever else is following or subscribed to their online content.
What this means is that hundreds of Campbell Riverites see and read the eZABU network content daily – last month (November) over 14,900 people participated in the eZABU Campbell River network.
All of our content is generated by local community members and businesses each and every week – meaning dozens of new articles and online content is generated specific to Campbell River and local community business. eZABU utilizes the full power and utility of the WWW using modern social media and technologies to create a robust and sustainable online community network – we grew by 38% in November!
eZABU can increase qualified traffic to your website and online presence immediately and with impressive results. Community Futures Strathcona has seen an increase traffic to their online presence by over 100% in each of the last 2 months. eZABU is the largest and fastest growing online community network for Campbell River…our services could work for any business.
Why Use eZABU and Lead Generation? Lead generation is a win-win for both the buyer and seller. A seller is given the opportunity to pitch their product or service to someone who has given them permission and the buyer is able to request information from several businesses that offer the product or service that they are looking for. Pre-qualified leads are a huge money and time saver for the supplier and the customer gets contact from companies that want to provide the product or services that they are interested in.
Lead generation enables a business to:
- Focus the geographical area that the business is interested in
- Determine pricing on a per lead basis
- Choose the product or service they wish to offer to prospects
- Save significant time, resources and money!
It Sounds Expensive? eZABU’s services and lead generation are extremely cost effective. In fact, our total annual fee’s are less than the cost of a basic web-design service with no additional services or maintenance. eZABU piles on the additional supports and value added services at no extra charge. Visit this link for complete details…eZABU.com
+++++++++++++++++++++++++++++++++++++++++++
Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
