Are you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people’s behaviors and consumption of information in the social space.
A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites. The study asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. The stats suggest we just might be completely addicted to social networking (raise your hand if you tweet from the bathroom!).
It comes as no surprise that the “under age 25″ users were more active during off hours. Here’s a breakdown of nighttime and morning activity:
Do you check/update Facebook and Twitter after you go to bed?
Yes, anytime I wake up during the night.
- Under 25: 19%
- Over 25: 11%
Yes, sometimes when I wake up during the night.
- Under 25: 27%
- Over 25: 20%
Yes, as soon as I wake up in the morning.
- Under 25: 32%
- Over 25: 21%
Will Twitter and Facebook take over the morning news show?
Maybe not anytime soon, but 16% of those under age 25 and 15% of those over 25 turn to their social sites for their morning news. If this trend continues, the morning news as we know it today could see some major changes.
Are iPhone users more addicted to social media sites?
iPhone users were extremely active on social sites at all hours of the day. The study does not give solid reasons for this, but speculates, “We don’t know if it’s the device making it so easy to do social media things or the personality of an iPhone owner, but iPhone owners stand out in this study as more involved with social media; they use Facebook and Twitter more often and in more places.”
Here are some other stats worth checking out:
- 56%: Social media users check Facebook at least once a day.
- 12%: Social media users check Facebook every couple of hours.
- 40%: Respondents who said they didn’t mind being interrupted for a message.
- 32%: Respondents who said using the sites was not off limits while eating a meal.
- 7%: Respondents who said they’d check out a message during an intimate moment.
When asked about being interrupted by an electronic message, here’s what respondents said:
With the growing popularity of social media, there’s no doubt we’ll continue to see a rise in many of these (sometimes strange) behaviors. Perhaps we should be asking ourselves, when is it all too much?
#2: What Do Social Media Users Really Want?
Here’s some useful data for marketers and brands looking to leverage the power of social media. A recent analysis of 287,090 impressions by the online advertising network Chitika delivered some interesting behavior stats for four popular networking sites, Facebook, Twitter, Digg and MySpace. The study compared the genres of sites that receive traffic from the four social sites.
As many have already speculated, the users from each site have very specific taste in the type of information they consume. According to Chitika, “Facebook and Twitter users want news, Digg users have more eclectic taste, and MySpace users want to hear primarily about celebrities and video games.” Interestingly, Twitter users actually were the largest consumers of news sites at 47%, compared to Facebook’s 28%.
Here is a breakdown of each genre’s popularity with the social sites:
As you can see, the universal interest across all networks is celebrity and entertainment. Also, MySpace is the only site to have a complete absence of the news genre.
By continuing to study user intent and traffic source by tracking the visits to different sites, marketers and brands are better able to create content that satisfies the interests of the social network user. This can be powerful data for any marketer when applied intelligently.
So now it’s your turn. When looking at the social media “addiction” stats, do you see yourself demonstrating any of these behaviors? Would you consider yourself obsessed, mildly addicted or a fairly balanced user? And when it comes to the kind of information you want, what genre do you gravitate to most?
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
On the day Facebook reaches the 500 million user milestone, we compare the most popular social networks’ vital statistics.
- FaceBook was launched in February 2004. People spend over 700 billion minutes per month on the site.
- An average user has 130 friends.
- There are over 900 million objects in total that Facebook users can interact with, such as community pages.
- The average Facebook user is connected 80 pages, groups and events.
- The average member creates 90 pieces of content each month.
- More than 30 billion pieces of content, like photos, web links and news stories, are shared each month.
- About 70 per cent of Facebook users are from outside of the US.
- It took five months for Facebook to attract an extra 100 million users, from 400 million to 500 million.
- Last January Faceb only had 150 million members.
- The site has yet to become the leading social network in Russia, China, Japan or Korea.
- Facebook was valued at $11.5 billion according to Sharespost’s March 2010 Index.
How it compares:
Twitter:
- Launched in 2006.
- Twitter has over 100 million registered users worldwide.
- Approximately sixty-five million tweets are sent each day.
- Over two billion tweets are now posted on Twitter per month.
- Approximately 1,000 tweets are posted a second.
- Over 15 billion tweets have been posted in total.
- More than 135,000 new people are registering on the site per day.
- Twitter was valued at $1 billion (£680 million) at its last round of funding in September 2009.
Foursquare:
- Launched in 2009.
- Foursquare has over 2 million registered users.
- It took 12 months to acquire its first million members and only three months to sign up the next million users.
- The site, which allows users to share their location with friends by ‘checking-in’ at bars, has hit 100 million ‘check-ins’.
- Since February 2010, it has been registering more than one million ‘check-ins’ a week.
- Foursquare was valued at $95 million (£62 million) post a recent $20 million cash investment
MySpace:
- Launched in 2003.
- At its peak had more than 100 million global users.
- Its users have been rapidly declining since the rise of Facebook in 2008.
- Was bought by Rupert Murdoch’s News Corp for $580 million (£351 million) in 2005.
- Difficult to value. Last year, Henry Blodget, former Wall Street darling, said in his blog that “MySpace might actually be worth next to nothing”.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
The Harmonized Sales Tax will improve British Columbia’s economy, build productivity and competitiveness and provide the foundation for more jobs, Finance Minister Colin Hansen announced today.
“A strong economy is necessary to create the jobs we need to provide revenue for essential public services like health and education. The vast majority of businesses can recover the HST they pay and remove the hidden taxes that get passed on to and paid by consumers. These savings will keep prices competitive, spur investment, create new jobs and boost our province’s economy” said Hansen.
One of the sectors in British Columbia that will benefit immediately is the agriculture industry. The BC Agriculture Council predicts there will be an estimated benefit of $15-$20 million on reducing farm input costs. The agri-food industry is an important contributor to the provincial economy with more than 225 food commodities produced in B.C., totalling over $22 billion annually in consumer sales and supporting over 305,000 jobs.
“Harmonization will have a significant and positive impact on agriculture overall, and is consistent with what our members have been calling for,” said Garnet Etsell, chair of the BC Agriculture Council. “The HST will put B.C. farmers on a more level playing field with farmers in Alberta and in other provinces that currently enjoy the advantages of a harmonized sales tax.”
Sales tax harmonization alone is expected to result in an $11.5-billion increase in capital investment and a net increase of 113,000 jobs by the end of the coming decade.
“I’m confident the HST, combined with the most competitive corporate taxes in North America, will generate long-term economic growth for British Columbians,” said Hansen. “The HST will significantly lower the tax on new investment, helping to create jobs and new opportunities in every region of the province.”
B.C. businesses will save about $2 billion in costs through the HST. In addition to the Agriculture industry, the construction industry will realize $880 million in tax savings, $140 million for manufacturing, $210 million for the transportation industry, $140 million for the forestry sector, and $80 million for mining, oil and gas. Businesses will save time and an additional $150 million annually in administration costs by collecting and remitting only one tax.
For about 80 per cent of consumer spending in B.C., there will be no change in tax with harmonization because many goods are either not taxable under HST or they are already subject to the PST. See the What’s Taxable and What’s Not list on the Province’s HST website for more information hst.blog.gov.bc.ca/2010/05/14/hst-whats-taxable-and-whats-not/.
For more information on the B.C. HST, visit www.gov.bc.ca/hst.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
Government of Canada Ban on Flavoured Tobacco Products Now in Full Force
Effective today, the sale of cigarettes, little cigars and blunt wraps that contain specified additives, including most flavouring agents, is prohibited. With this latest ban, key changes to the Tobacco Act that protect young people from the marketing practices of tobacco companies are now fully in force.
“The Government of Canada has delivered on its promise to protect young people from tobacco industry marketing practices that encourage them to smoke,” said the Honourable Leona Aglukkaq, Minister of Health. “The amendments to the Tobacco Act position Canada as a world leader in tobacco control.”
The Cracking Down on Tobacco Marketing Aimed at Youth Act, which became law on October 8, 2009, included a transition period for retailers and manufacturers to adjust to some of the changes. On April 6, a ban on the sale, including retail and duty-free, of little cigars and blunt wraps packaged in less than 20 units, came into effect.
The Act also extended restrictions on the advertising of tobacco products. Immediately following Royal Assent of the legislation in October, an exception in the Tobacco Act that allowed advertising to be placed in publications with an adult readership of at least 85 per cent was removed. This measure responded to a resurgence of tobacco advertising in free entertainment weeklies and daily newspapers that are accessible to youth.
As this prohibition comes into force, Health Canada will be actively monitoring compliance among all levels of the supply chain, including manufacturers, distributors, importers and retailers. When Health Canada inspectors have reasonable grounds to believe that the Act has been contravened, appropriate measures are taken. Inspectors have the authority to issue warnings, seize the product, or refer the case for prosecution.
The Government of Canada is also taking steps to prevent the illegal sale of tobacco products, including those prohibited under the Tobacco Act. On May 28, 2010, Public Safety Canada, the Royal Canadian Mounted Police, Canada Border Services Agency and the Canada Revenue Agency announced a $20-million investment to combat contraband tobacco and reduce the amount of tobacco consumed. The availability of cheap, illegal tobacco products undermines many of the public health measures put in place to reduce tobacco use. Health Canada will use its share of this funding to support the Government of Canada’s efforts to reduce the number of Canadians who smoke. Such efforts help reduce the demand for tobacco products – both legal and contraband.
For more information on the changes to the Tobacco Act, please see our Fact Sheet (www.hc-sc.gc.ca/hc-ps/tobac-tabac/legislation/federal/2009_fact-renseignements-eng.php) and Frequently Asked Questions (www.hc-sc.gc.ca/hc-ps/tobac-tabac/legislation/federal/amend_faq-modif-eng.php).
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
