Finding success on the internet requires that you are constantly updated of everything that’s going on around the World Wide Web. Technology is always changing, and you must be able to keep up to date with it if you don’t want to be left behind. For instance, while still effective, email marketing is not as effective as it once was. People are now more interested to view advertisements with interaction, moving images and videos. Also, almost everyone has an account with a social networking site, and if you haven’t heard of social networking sites, to begin with then you are in far deeper trouble than you think. Are your competitors already making a mark in social media?
Use Social Networking Sites to Promote Your Business
More than likely you have heard of sites like Facebook, YouTube, MySpace, LinkedIn, Twitter and many others. These sites are revolutionizing the way people and businesses communicate to each other, including marketing and advertising their products, and even sharing ideas and opinions. Almost everybody on the internet has an account with each of these sites, including your biggest competitors. Clearly, these social media sites are earning millions of page views every day, so why shouldn’t you make this work to your advantage, too?
Many companies are, in fact, already using these social networking sites in one way or the other to get their brand, services, or products noticed. Some use bloggers and other internet experts, like eZABU to broadcast their products over to such growing communities in order to reach millions of targeted customers.
Social Media Can be Overwhelming – We Can Help!
You can’t imagine the number of new sites that come out everyday, offering a different kind of social media experience. Although you may have the liberty in choosing which particular sites to join, you don’t have to join every single one of them at all; else it’s going to take a huge chunk of your time just updating your profile. Certainly, you have far better things to do and concentrate on than that!
Indeed, there are so many things you can do with your time. For example, by using the right tools, you can determine where your target customers are coming from, and then get to know them better. Interact with them; find out what they want or what they expect from your product. This way you’ll be able to adjust your marketing strategy or your products to suit them. Keep in mind that your customers deserve relevant information, so give them nothing short of that.
Choosing the Right Social Media Sites For Your Business
You can begin taking advantage of the social networking sites already mentioned. Sign up for an account with these sites, and constantly make updates to your site so that your readers and potential customers will have something new to look forward to each day. These sites have varied features that you can use to promote your products and services. They are basically easy to use, designed specifically to make things easy for you. There are many social networking sites to choose from, so it is best to choose the ones that contain your targeted audiences. Therefore, you will drive more targeted traffic to your products and services increasing the chances of a sale.
However, if you are like most business owners, you don’t have the time or can afford the staff time to stay on top of regularly updating all your social media sites. eZABU provides a complete online business solution that provides weekly updates (or more if you like) to a dedicated blog site for your business, and updates all your social media sites. If you have a business, you must know how to take advantage of these social networking sites to get ahead of your competitors and reap loads of benefits to your bottom line.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
“As small businesses tighten their belts for the predicted economic recession”, according to Marketing and Management specialist and eZABU President Lawrence Lewis, “marketing is an essential survival tool.”
While 83 per cent of small businesses in a recent survey consider planning for an economic recession important, only 44 per cent actually follow through with a business plan. One major bank suggested businesses that have flexibility with surplus cash should invest in growth opportunities offering a return.
Developing a comprehensive marketing strategy is imperative for businesses to improve their profile in the market space. Companies must have a more refined marketing effort to maximize return and gain momentum to carry them through tough times. Modern marketing opportunities, in particular those associated with new social media is little understood, with many business managers who are time poor, panicking and wasting money on ‘gunshot marketing’ and traditional forms of print media advertising.
However, a strategic and comprehensive brand and marketing management plan is a key forecasting tool and will boost business by building stronger relationships with existing clients and help attract new ones.
“eZABU uses marketing, media and design expertise to undertake a brand audit, offer an analysis and then develop and implement a strategic plan that uses the full power and utility of the WWW, and provides a complete online-business management solution for less”, says Lawrence Lewis. “Developing a strategy at a core level will help alleviate a significant amount of stress on businesses owners by providing a more even growth.”
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
When we’re in a changing marketplace, we can go in one of two directions: we can make smart choices or dumb, knee-jerk reactions. So how do we succeed in such an environment? Nowhere is the ability to pursue smart choices more easily defined than in a company’s approach to external marketing – how you speak to the world.
“Smart” begins with thinking strategically and executing a proportional response to changing situations. From the marketing perspective, a good first step is to do a reality check. If you’ve spent any time in a retail store recently you can see the world hasn’t ended and the sky hasn’t fallen. Although purchases are down, and there’s no arguing that some chains are struggling, in the overwhelming majority of retail locations, people are still buying and the lights are still on.
For the sake of discussion, let’s say one’s business is off by 7%. The dumb reaction is to slash entire budgets, departments, and even business segments – in other words, address a 7% downturn with a 100% cut.
Many already know that economic slowdowns afford opportunities that don’t exist in boom times. These opportunities may be as far-reaching and complex as snatching up a weaker competitor or as simple as seeking a lower price or better terms from your vendors.
Opinion on how to respond to a slow economy is divided. Some argue that rather than cut back on external marketing in a recession, companies should increase their advertising, sales promotion and PR efforts. A recent report by the Association of National Advertisers – an organization consisting of big brand-name companies like P&G, Coca-Cola and so on – stated that for 2009 roughly a third of their members plan to reduce marketing expenditures, while a little less than a third plan to increase their budgets. More than a third plan to spend about the same as they had for 2008 – but may reallocate how they spend their marketing dollars. For example, more web ads and fewer newspaper inserts. Surely, there must be some historical indicators as to which strategy is most likely to lead to success.
Indeed, case studies from multiple sources show that companies that continue to market actively during downturns often increase their market share and typically come out stronger after the turnaround. Why? Because their competitors take the knee-jerk approach and slash marketing expenditures as a simplistic way to save money. They focus on short-term savings without taking into account the long-term cost. In doing so they, in essence, withdraw from their customers rather than staying engaged.
Effective marketing is based on human nature. We are more likely to do business with a company and a salesperson we know than with a stranger. Outreach in its many forms breeds name recognition, and name recognition breeds business. In my marketing communications company I routinely explain to new clients the primary reason for promoting themselves: when their sales people reach out into the marketplace, the first thing out of their prospect’s mouth isn’t “Who?” but rather “Oh, yeah. I know who you are and what you do.”
External marketing activities are a cumulative investment in your image and identity. The image customers have of your company is built up over years. The smart choice during a slowdown is to not let that image fade.
This would be simple enough if your company’s image were the only thing marketing communications needs to concern itself with. In times of declining business such as we’re now experiencing, you’ve got to give customers one or more compelling reasons for doing business with you, and doing so in the near term, rather than later. Simply put, now more than ever, messaging directed to customers must focus on what’s in it for them…it all starts with staying in touch with the outside world.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
SEO is big business, and it is getting bigger, recent articles have suggested sharp growth within the SEO projected in the coming years, however as more and more companies look to SEO agencies, we look at the changes in search engine algorithms and the methods applied in an attempt to get those all important listings.
Many of the old techniques used for SEO are only causing rankings to drop or vanish from the search results, why? Well as technology develops in the world, so of course are search engines, the aim of a search engine is to provide the most relevant results to the end user, hence sites that have had SEO done to them in an attempt to gain higher rankings poorly are now being identified.
No longer are the days where you can just change the meta tags, lump a load of content onto the site and sit back for the results to come, the search engines are picking up the obvious quick win methods and sites are being penalized for using them.
SEO is long term, some of our recommendations for long term SEO strategy are detailed below, these are methods not to get quick wins for rankings for the purposes of Search Engine Optimization, but to build your authority and understand how to target your visitors correctly, if your visitors find your website or pages relevant, so will the search engines:
STRATEGY. Form a solid SEO strategy, complete keyword research, look at long and short tail keywords and identify all the pages in your site that will be most relevant for the visitors searching these keywords to land, keyword tools or existing PPC data usually gives a good guide regarding suggestions.
STRUCTURE. Make sure your website has a good structure, in particular make sure you have relevant pages for sets of your target keywords, ensure meta tags are optimized correctly so users understand what each page has to offer, and ensure your URL structure is good, if you can get the description of your page within your URL structure this will also add benefit to the end user.
CONTENT. Create good content for your website, do not just create a paragraph with your keywords in lots of times, this is know as keyword spamming, write a good piece of content for each page, explaining who you are, what you offer and any unique selling points you might have.
AUTHORITY. When your on page work is 100% building your authority is important, this is not about just getting links, it is about ensuring the web knows who you are, build your brand and build on what you offer, there are a number of methods that can be used, these include; Articles & Article Submissions, Directory Submissions, Blogs, Banner & Link Advertising, Press Releases are among just a few.
Off Page SEO is about building authority, showing the search engines that you are an important player within your topic, not just about how many Links you have. Think carefully how you approach making sure your site targets its visitors, and have an overall strategy with a good mix. Measure what you do, review traffic and rankings, use Analytics to review on site data and make tweaks to maximize your success.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
The web is competitive. You need an edge. Social media marketing is becoming an essential tool to optimizing an online presence and creating strong connections with your audience. It is undeniable.
With billions being spent online each year, social media is gaining in popularity as a valuable resource. 4 out of 5 Canadians read blogs and 57% of adults online watch or download videos. The stats keep going on.
Marketers are utilizing these tools to the best of their abilities and attracting more consumers than ever before. OK, sure- you need to have good content based around your idea, product or service. But some elements, when put in place, can add tons to that content.
What are some of the elements that make a social media piece a success?
Now Your Audience
The first thing would be to know your audience and understand their specific online habits and interests as well as things like lifestyle, age, geography and profession. Discover how your audience communicates best and start a conversation. Maybe you are reaching out to the busy commuters that like to absorb information while in between the office and home. A podcast may be the easiest way to deliver your content or a blog.
Creating video is a perfect way to reach a wide audience and get people talking about your product. Does your product have a great visual appeal? Would it benefit for a video demonstration such as ‘how to use it’ or new and ‘improved features’, tutorials are a great way to build trust and relationships with an audience. If your content is created with your audience in mind then more than likely they will blog about it, discuss it and link back.
A blog created for an individual, company or product can create interest especially if it is rich with content. Video, images/photography and links to events all make the experience enjoyable and keep consumers or audiences coming back and ’sharing’ with friends. Social media should be about creating a sense of community and involvement.
Syndication – Utilize RSS
RSS feeds are an important way to keep people informed and updated automatically with the latest products or services offered. Displaying a graphic on all social media pieces is critical to giving the viewer a chance to utilize this way to keep in touch. When your content is missing this element, it just might be loosing another consumer.
Create Less Pages to View
Less page views is an important thing to consider when creating a piece with lots of images. When companies break out an article into 25 different “slides”, for example Entertainment Weekly is famous for this, they make things into a slide show to increase page & ad views. So that people have to click through 17 times on that example above. This is frowned down on by social network users.
Clean Up Your Site!
A clean design is also very effective. Imagine opening a drawer that has all your silverwar emixed up and a drawer where everything is in its right place. Yeah, big difference. A clean design can facilitate the viewer’s eye to flow around the content in a specific way and make the experience pleasant and controlled.
Utilize Photo’s Properly
The ability for the viewer to enlarge an image or photograph is great if the content is geared around images. A simple option to click on an image or an icon such as a magnifying glass can keep the original content size down but still offer a more in depth look to specific things. Thumbnails are a great utilization of this, especially when they are able to be clicked and the full image is shown.
Get to the Point
When your content is focused and to the point you aren’t wasting space or the audience’s time that it takes to view or read. Leave all the mumbo-jumbo sales and marketing speak out. Speak in a language your desired audience knows and they will respect you for it.
As you can see there are many ways to make your social media piece gain momentum and build on relationships with your audience. Some of these elements are obvious and simple to include while others take more creative thought and energy.
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Welcome to the biggest shift in human capability since the industrial revolution…Download Our “Get Found Online” Guide
It’s a new modern world…and if you are not taking advantage of the full utility and opportunities of the Web and social media techniques you are really missing out.
eZABU can help. The eZABU platform is designed to manage and care for all your online content, including creating new social media and blog opportunities, and is expert at fully integrating your business message, products and services successfully with the new communities of the World Wide Web. What’s most appealing about eZABU, unlike other marketing and advertising efforts, is the analytics behind every action of eZABU that report the reach and success in real time of how they are working for you.
If the Social Web has taught us anything, it’s that Business win when they not only have a story to tell, but one that people want to interact with and share. We help Business tell these stories. To learn more about eZABU and the social media business services and web solutions we can provide you and your business, visit our website at these locations: eZABU Home Page | eZABU Get Noticed Page | eZABU Our Clients Page.
eZABU is a powerful web-based platform that is able to connect, integrate and manage your complete on-line presence. What this means is that our business solution can develop, design, manage and integrate your online presence with a complete social media network package (including Facebook, Twitter, YouTube and all the others!) and produce new interesting dynamic content for your web-presence each and every week.
Ready to take your Business to thousands of people in Campbell River engaged in Social Media? For far less than you think…much, much less than you think!
Contact Us today via eMail or contact Lawrence Lewis directly at 250-203-3787 for all the details.
Download Our “Get Found Online” Guide
